Professional Web Design: Techniques and Templates. This item is unavailable.Professional Web Design: Techniques and Templates

This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques. Using easy-to-understand language and concepts, the book teaches designers and developers how to create professional-quality CSS-based designs. Search Engine Optimization (SEO) is explored, giving the reader a strong, basic understanding of how to get sites to rank better in search engines. Conversion Rate Optimization (CRO) also is explained, helping the designer create a more efficient site for the users who are already visiting. You'll get the benefit of the author's experience. With more than 15 years of experience as a Web designer for Fortune 500 companies, non-profits, and small businesses alike, Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and aggravation by alerting you to potential pitfalls.

Clint Eccher has more than 18 years of experience designing and/or developing professional websites. He is the owner of A5design, a web design company that not only sub-contracts to various marketing, advertising, and IT organizations, but also is commissioned by Fortune 500 companies, local and national non-profit organizations, and small businesses for web design and/or development. In addition to authoring previous editions of PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, which has been published in five different languages, he also is the author of ADVANCED PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES.