Professional Writing Guide : Writing Well and Knowing Why

The Professional Writing Guide is for people who wish to improve the quality of their documents and the efficiency of their writing.

Busy executives and other writers in organisations, who may spend between 30 and 80 per cent of their working time writing, will find it invaluable because it clearly outlines the principles that underlie effective documents. This book will enable executives to write confidently, competently, and persuasively.

High quality output is crucial to a company's image and to a professional's own career advancement. Errors in a document can prove expensive. The Professional Writing Guide is an indispensable and accessible reference tool as well as a comprehensive style manual for writers who wish to avoid those expensive mistakes and make a positive impression.

Written by two long-term professional writing educators with extensive experience of consulting to Australian business and industry, this lively and highly practical book features workable, reliable, and powerful strategies that can be used to systematically eliminate the writing problems of organisational writers.

Roslyn Petelin is a senior lecturer in Professional Writing in the School of Communication and Organisational Studies within the Faculty of Business at the Queensland University of Technology. She is editor of the Australian Journal of Communication.

Marsha Durham lectures in writing and organisational communication at the University of Western Sydney and is Head of Department of Language and Interaction Studies in the Faculty of Humanities and Social Sciences. She is a writing consultant and trainer to business and community groups and a founding editor of the journal of the Australian Society of Technical Communication (NSW).