Profiles in Small Business: A Competitive Strategy Approach
Language: English
Published by Routledge, 2016
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- Profiles in Small Business: A Competitive Strategy Approach
- Author
- Anderson, Margo; Jacobsen, Lowell R.; Reid, Gavin
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1138983926
- ISBN 13
- 9781138983922
A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to `ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
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About the Author
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California Books
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