Profit or Growth?: Why You Don't Have to Choose

Despite the importance of achieving sustainable profitable growth, evidence reveals that very few companies actually manage to show either of these, let alone both.

In fact there is often tension between revenue growth and increased profitability, as well as between short term gains and sustainable long-term performance. Executives who can become skilled at balancing these conflicting goals will reap the rewards and this book shows you how to become one of them.

Drawing on extensive research carried out with more than 5000 of the world's largest companies, including Nestle, Nokia and Shell, authors Chakravarthy and Lorange show you that to bring about genuinely sustainable profitable growth, business leaders must continually transform and renew their organisations. 

The book explores the four strategies to use to achieve growth through renewal: protecting and extending your core business, exploring new opportunities and capabilities, building, and leveraging. The authors explain each strategy, and the behaviours and techniques needed to apply it, using examples from international firms like Ericsson, Wal-mart and Hewlett Packard.

Read this book, and you will find out that the role of executives at every level is essential in delivering the transformations required to produce profitable growth. You will then learn how to adapt your own behaviour in both strategic planning and in management to deliver sustainable profitable growth for your company.

Dr. Bala Chakravarthy

Professor of Strategy and International Management, IMD, International Institute of Management Development, Lausanne, Switzerland. Holder of the Shell Chair in Sustainable Business Growth.Doctorate from the Harvard Business School.

Broad research and consulting experience in strategic management, with particular emphasis on strategy process, corporate entrepreneurship, and managing organic growth.

Dr. Peter Lorange

President of IMD, International Institute of Management Development, Lausanne, Switzerland, and Nestlé Professor of International Business.Doctorate from the Harvard Business School.

A research record, which includes pioneering work on strategic processes, joint ventures, and international strategy.