Profit Maximization Through Customer Relationship Marketing : Measurement, Prediction, and Implementation

Language: English

Published by Taylor & Francis Inc Feb 2008, 2008

0789038021 / 9780789038029

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.

Seller Inventory # 9780789038029

Title
Profit Maximization Through Customer Relationship Marketing : Measurement, Prediction, and Implementation
Author
Lerzan Aksoy
Publisher
Taylor & Francis Inc Feb 2008
Publication year
2008
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0789038021
ISBN 13
9780789038029
Item weight
416 grams
Dimensions
223x153x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.46US$ 35.46
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Einbeck, Germany 37574