Profit Optimization Using Advanced Analytics in the Airline and Travel Industry: Futuristic Systems Beyond Revenue Management

The airline industry has come a long way since deregulation in 1978. Yet its ROI to investors is lowest among all industries. This book provides the secrets of how advanced analytics helps profit optimization. It is written with candor to show the limitations of today’s most widely used systems and how new futuristic systems are needed for optimized decision making. It describes the systems, process and governance that align the entire management from the CEO down to the managers in making profitable decisions every time. Using numerous cases from the commercial functions of sales, revenue management, marketing and network planning, the book provides an insider look into the sub-optimal decision processes today. It shows how embedding advanced analytics from enterprise perspective optimizes the decisions. It provides a playbook for the CIO and C-Suite to build and ensure governance of the models, data and process for enterprise analytics. Commercial airlines that adopt the advanced analytics paradigm shift will see direct competitive advantage and lasting change in profits. This is the type of change recommended by Gopal Ranganathan, industry consultant and founder of Quad Optima Analytics, a company dedicated to helping airlines have this advantage.

Gopal Ranganathan is the founder and CEO of Quad Optima Analytics, a company dedicated to delivering paradigm changing advanced analytics products described in this book. Beginning as an analyst with Sabre, American Airlines, and United Airlines, he rose to leadership positions in the revenue and sales departments of the regional airlines Jet Airways and Go Air. Ranganathan has worked for the leading consulting companies Booz Allen & Hamilton, Deloitte Consulting, and Sabre Consulting. He brings a deep understanding of analytics and technology development to his work, blending implementation reality with management reality. He holds an MBA from the University of Chicago and B.S in Engineering from the Indian Institute of Technology