Profit and Prosper with Public Relations

Award-winning PR expert Rhonda Rees offers her candid insights into the fascinating world of public relations. Having spent the past 30 years handling hundreds of campaigns, she takes the reader on a journey covering the ins and outs of the business from an insider's perspective.

This user-friendly, practical, and down-to-earth guide is filled with personal anecdotes, references, and best-kept secrets, some of which you will not find anywhere else. It serves as an invaluable tool, giving a comprehensive history lesson about the ever-evolving field of public relations.

As an added benefit, Profit and Prosper with Public Relations® provides readers with an essential CD that is filled with hundreds of national and international PR industry resources.

• Find Out How to Create a Winning PR Campaign
• Understand What the Pros Know
• Become More Knowledgeable About New High-Tech PR Strategies
• Find Out What the Media Want and the Best Way to Deliver It
• Understand How to Enhance Images and Reputations
• Learn Why Newer Trends Play a Part in the Overall PR Mix
• See How Women Are Influencing and Impacting the Industry
• Become More Aware of Specialized Media
• Discover Great PR Career Opportunities

Includes CD of PR Industry Resources.

Rhonda Rees is an award-winning veteran in the field of public relations. In her 30-year career, she has represented a wide variety of clients, including authors, celebrities, Fortune 500 companies, manufacturers, attorneys, politicians, financial planners, and nonprofits. She has been instrumental in creating PR campaigns that have garnered extensive media coverage in newspapers and magazines, and on radio, television, and the Internet.

A sought-after speaker, Rhonda lectures extensively on the subject of public relations to businesses, universities, and organizations. In addition, she has appeared as a guest on both local and national television programs, and has been featured on news broadcasts, including National Public Radio.

Over the years, Rhonda has served as president of the Publicity Club of Los Angeles and as a public relations and marketing counselor for Entrepreneur's Network International. She was appointed to the Public Relations Advisory Committee at California State University, Northridge, and was also listed in the Who's Who Directory of Global Business Leaders.

Rhonda is an active member of professional business and civic organizations, and her affiliations have included memberships in Los Angeles Advertising Women and the American Advertising Federation (AAF).