Profitable Direct Mail Appeals Planning, Implementing, & Maximizing Results, 2nd Edition
Language: English
Published by Jossey-Bass Inc Pub, 2013
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 98.70
Quantity: 2 available
Add to basketItem description from seller
2nd edition. 46 pages. 10.75x8.50x0.25 inches. In Stock.
Seller Inventory # x-1118693094
- Title
- Profitable Direct Mail Appeals Planning, Implementing, & Maximizing Results, 2nd Edition
- Author
- Sfr (Corporate Author)
- Publisher
- Jossey-Bass Inc Pub
- Publication year
- 2013
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1118693094
- ISBN 13
- 9781118693094
- Edition
- 2nd Edition
- Item weight
- 0.12 kilograms
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.
Important topics covered include:
- Planning and scheduling
- Personal appeals
- Building mailing lists
- Donor outreach
- Writing calls to action
- Direct mail testing
- Targeting specific groups
- Testimonials
- Pledge forms
- Response rates
- Analyzing results
- Bounce backs
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
"Synopsis" may belong to another edition of this title.
About the Author
Scott C. Stevenson is the editor of Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results, 2nd Edition, published by Wiley.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
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Seller's business information
Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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