Profiting in America's Multicultural Marketplace

This practical guide provides the tools for conducting business in a diverse and multicultural environment. The reader learns skills for: Selling and negotiating across cultural lines; Delivering customer service to immigrant, ethnic, and international consumers; Managing and motivating a culturally-diverse workforce; Communicating across accent and language barriers. A must for sales professionals, front-line customer service staff, and managers who work in a culturally-diverse environment, Profiting in America's Multicultural Marketplace was named one of the best business books of the year by the Library Journal.

Dr. Sondra Thiederman has 20 years experience as a speaker, trainer, and author on the topics of workplace diversity and cross-cultural business. Since receiving her doctorate with an emphasis on cross-cultural studies from UCLA, Sondra's clients have included dozens of Fortune 500 companies as well as not-for-profit and government organizations.

Sondra has been mentioned in such national media as The New York Times, The Los Angeles Times, Nation's Business, Entrepreneur, and U.S. News and World Report, published in dozens of professional journals, and has been featured in the diversity training videos, Bridging Cultural Barriers and Managing Workforce Diversity: Turning Differences Into Competitive Advantage. She is also the producer of the best-selling motivational video, Getting Along: Words of Encouragement.