Programa MBA para el administrador de hoy

With The 12-Hour MBA Program, anyone can master the basics of an MBA course of study without bearing the heavy cost of tuition or losing valuable work hours and spending them instead in classrooms or libraries.
This user-friendly book mirrors a typical MBA curriculum, distilling the essential concepts and techniques into easy-to-follow explanations and examples while eliminating material a businessperson will never use in the real world.
The Program not only demystifies seemingly complex subjects and translates business school jargon into plain English, but also emphasizes practical applications and walks readers through otherwise complex formulas and quantitative analyses.
And you can experience The 12-Hour MBA Program at your own pace completing it in just two six-hour study sessions or, if you wish, reading it for an hour or so at a time to fit your schedule. Either way, you'll find what you need to speed your climb up the corporate ladder or to help you operate your business more successfully. You will receive seminar-tested guidance in the following areas:
Marketing and Product Management. Discover new concepts and frames of reference for developing new products and managing the growth of more mature products.
Accounting and Finance. Learn how to easily interpret financial statements, discover tips for reducing tax liabilities, and become a more astute financial decision-maker.
Statistics. Learn how to gather and analyze information, as well as how to use it to your advantage in office politics.
Economics. Become better acquainted with basic economic theory and its practical business applications.
Human Resources Management. Learn about important concepts and tools to motivate subordinates and increase productivity.
Operations Management. Discover valuable decision-making formulas and concepts to optimize utilization of resources.
Technology Management. Become more familiar with sophisticated computer, telephone, and satellite applications, as well as other cutting-edge approaches and issues.
Business Policy & Ethics. Take advantage of a framework that will enable you to formulate ethical and legal business decisions.
Strategic Planning. Learn how to establish objectives, strategies, and tactics for your organization's long-term prosperity.
Off-the-record Advice. Benefit from the kind of tips you might get from an older brother or sister, who knows how the business world works - real world insights you might not get in an MBA curriculum.
The 12-Hour MBA Program will prove invaluable to you, whether you are a seasoned corporate manager or a management trainee, a "techie" suddenly thrust into a mainstream business environment, or a small business owner who is too busy running an enterprise to go back to school. If you want to know what MBAs learn in B-School ... at a small fraction of the cost in just 12 hours, this book is the best investment you will ever make in your education and career development!