Title: Project 2000 - Final Chapter: The Rise and Fall of Oldsmobile Division of General Motors
Publisher: Createspace
Publication Date: 2010
Language: English
ISBN 10: 1453693491
ISBN 13: 9781453693490
Binding: Paperback / softback
Condition: New
Weight: 338 grams

About this title

Synopsis

Using Oldsmobile's own description, "Project 2000- Final Chapter," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

About the Author

After retiring from a career of 40 years with General Motors' Oldsmobile Division, Bob Horvath continues to live in South Florida where he still sells cars. He remains active as a golfer and enjoys visiting with his grandchildren and two sons, who work at automobile dealerships in the Miami area, and taking trips to see his daughter and son-in-law who live in North Carolina.

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