Project-Driven Technology Strategy

McGrath PMP EVP MBA, Robert

ISBN 10: 1935589571 / ISBN 13: 9781935589570

Published by Project Management Institute, Newtown Square, 2012

About this Item

Paperback, Condition good: no markings, clean readable bright pages. Cover - Dinged on top front corners; back cover crease on upper left corner and friction marks on back cover.

Seller Inventory # ABE-1789265068504

Bibliographic Details

• Title: Project-Driven Technology Strategy
• Publisher: Project Management Institute, Newtown Square
• Publication Date: 2012
• Language: English
• ISBN 10: 1935589571
• ISBN 13: 9781935589570
• Binding: Soft cover
• Printing: 1st Printing
• Condition: Good
• Dimensions: 8.5W x 11H x 0.6D inches 8.5 inches width by 11 inches height by 0.6 inches depth
• Weight: 748 grams

About this title

Synopsis

In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of "a master class taught by your most thought-provoking professor" and "a troubleshooting session with your most trusted mentor", this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.