Project Management for Marketing Teams (Paperback)
Language: English
Published by Independently Published, 2026
- Softcover
- New

Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
US$ 28.99
Quantity: 1 available
Add to basketItem description from seller
Paperback. Most marketing teams do not fail because of bad strategy or untalented people. They fail because the workaround is broken.Missed deadlines. Last-minute fire drills. Campaigns shipped without a measurement plan. Talented marketers running hot and calling it normal.It is not normal. It is a structural problem, and it is fixable.In Project Management for Marketing Teams, Jason Wissner draws on more than twenty years of experience at companies including Microsoft and Adobe, as a small business owner, and as a consultant to marketing agencies and businesses across many industries, to deliver a complete framework for running marketing the way the best teams run it. With structure where structure helps. With flexibility where flexibility matters. With a clear-eyed understanding of where the work actually breaks down, and a plan for fixing it.Inside, you will find: A complete operating system for managing marketing work from intake to retrospectivePractical chapters on briefs, prioritization, timelines, budgets, stakeholders, launches, risk, and measurementA dedicated chapter on AI for marketing, plus AI applications threaded through every chapterTemplates, checklists, and frameworks you can implement Monday morningWhether you are a marketer at any level looking to bring more structure to your work, or a business leader who senses your marketing function could be sharper, this book gives you a framework you can take into your own work and apply immediately. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9798195604141
- Title
- Project Management for Marketing Teams (Paperback)
- Author
- Jason Wissner
- Publisher
- Independently Published
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798195604141
Most marketing teams do not fail because of bad strategy or untalented people. They fail because the workaround is broken.
Missed deadlines. Last-minute fire drills. Campaigns shipped without a measurement plan. Talented marketers running hot and calling it normal.
It is not normal. It is a structural problem, and it is fixable.
In Project Management for Marketing Teams, Jason Wissner draws on more than twenty years of experience at companies including Microsoft and Adobe, as a small business owner, and as a consultant to marketing agencies and businesses across many industries, to deliver a complete framework for running marketing the way the best teams run it. With structure where structure helps. With flexibility where flexibility matters. With a clear-eyed understanding of where the work actually breaks down, and a plan for fixing it.
Inside, you will find:
- A complete operating system for managing marketing work from intake to retrospective
- Practical chapters on briefs, prioritization, timelines, budgets, stakeholders, launches, risk, and measurement
- A dedicated chapter on AI for marketing, plus AI applications threaded through every chapter
- Templates, checklists, and frameworks you can implement Monday morning
Whether you are a marketer at any level looking to bring more structure to your work, or a business leader who senses your marketing function could be sharper, this book gives you a framework you can take into your own work and apply immediately.
"Synopsis" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
Shipping rates within U.S.A.
| Item | 6 to 14 business days | 6 to 16 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
Payment methods
Seller's business information
APOLLO ONLINE CORP.
605 Geddes Street
Wilmington, DE U.S.A. 19805
Terms of sale
We guarantee the condition of every book as it¿s described on the Abebooks web sites. If you¿ve changed
your mind about a book that you¿ve ordered, please use the Ask bookseller a question link to contact us
and we¿ll respond within 2 business days.
Books ship from California and Michigan.
Shipping terms
Orders usually ship within 2 business days. All books within the US ship free of charge. Delivery is 4-14 business days anywhere in the United States.
Books ship from California and Michigan.
If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.