'The real deal' – Alan Sugar
'The essential modern playbook' – Simon Squibb

You don’t need the top job to think like a CEO.

The old rulebook for career success is dead. Today, every ambitious professional is facing the 'Three Storms': the AI revolution, global power shifts, and transformative working practices. To survive and thrive, you must adapt fast.

Next Gen CEO is not a dry management textbook. In 60 sharp, micro-learning chapters, Mike Soutar distils decades of experience as a founder, executive, and BBC's The Apprentice interviewer into battle-tested frameworks. Written as a 'working book' meant to live on your desk, it strips away the noise to focus on the raw mechanics of everyday success.

Inside, you’ll discover how to:

Master Self-Leadership: Build the unshakeable self-belief, relentless optimism, and work ethic required to stand out.
Embrace Constructive Dissent: Learn why losing more arguments actually makes you a stronger, more respected team member.
Step Out of the Weeds: Use the four-step 'PISA' method to stop carrying everyone else's mental load and take control of your time.
Protect Your Energy: Map your personal productivity curve to stay on fire without burning out.

Leadership is a behaviour, not a job title. The future will disproportionately reward those who learn faster than the world is changing.

Are you ready to take charge?

About the Author

Mike Soutar is an entrepreneur, advisor and non-executive director, known for his ability to build and transform businesses. He co-founded and served as CEO of Shortlist Media, growing it into a major multi-million-pound multi-platform publisher. Previously, he held leadership roles at iconic media brands like FHM, Smash Hits and Kiss FM. For fourteen years, he has been a meticulous interrogator on BBC One's The Apprentice. Mike currently serves on the government’s Board of Trade, and is a non-executive director at Scottish Rugby and a trustee of the V&A Dundee. He writes and speaks on entrepreneurship, resilience and leadership. Next Gen CEO is his first book.

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