Projects for Prada Part 1
Bertelli, Patrizio
ISBN 10: 8887029180 ISBN 13: 9788887029185
Published by Fondazione Prada, 2001
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Paperback
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Synopsis:
In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S,M,L,XL and Mutations. In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth.
About the Author: Rem Koolhaas was born in Rotterdam in 1944. In 1975 he founded the Office for Metropolitan Architecture (OMA), which has become one of today's most renowned and radical architecture firms, and the winner of several international awards, including the Pritzker Architecture Prize 2000. He is the author of "Delirious New York: A Retroactive Manifesto for Mahattan" and "S,M,L,XL". As a professor of architecture and urban design at Harvard University, Koolhaas has been an instrumental director of "Project on the City", an ongoing analysis of contemporary urban landscapes, part of which was published in the recent book "Mutations".
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Bibliographic Details
Title: Projects for Prada Part 1
Publisher: Fondazione Prada
Publication Date: 2001
Binding: Paperback
Condition: Very Good