This book is about my thoughts on design. Design is an industry that excites me with its possibilities. Yet, it can be frustrating because of the limitations that audiences, clients, and we - as designers - put on ourselves. I didn?t intend to write this book as a textbook or guide. It?s simply a consolidation of insights - of my contribution to design, and of my perspectives on how this industry has evolved before my eyes. I started in the industry about eighteen years ago. I worked in design in my native country of Italy before moving to Singapore, where I live now. The experiences I have had reflect not only on design and technology, but also on business and culture - and the way these factors intermingle when it comes to creating design. I hope to inspire other designers - and non - designers to observe the world through a similar lens, and to understand how design and its corollaries are changing the way we communicate visually.

About the Author

Stefano Virgilli ranks among the most certified Adobe trainers in the world, with over 70 Adobe certificates under his belt. Stefano holds an Italian degree in communication design and has extensive experience in the field of visual production. Stefano is specialized in 2D graphic design, photography post-production, video editing, 2D and 2.5D animation. Stefano is certified competent in the WSQ Advanced Certificate in Training and Assessment (ACTA) Trainer�, Assessor� and Developer� Facilitated Learning. Stefano’s expertise is highly sought after by many top government and corporate institutions both in Singapore, South East Asia and beyond. Clients of Stefano and VOX LAB include Singapore’s Ministry of Defence, Ministry of Community Development Youth and Sports and members of Parliament. Stefano, for the second consecutive year, was the chosen Visual Consultant for the Ministry of Finance’s Singapore Budget 2012. Stefano’s charismatic persona and vast knowledge of photography, video and web design make him one of the most-requested speakers both in Singapore and abroad.

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