Promoting International Tourism
Godfrey Harris, Kenneth M. Katz
ISBN 10: 8171568351 ISBN 13: 9788171568352
Published by Atlantic, 1999
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Hardcover
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About this Item
Description:
ISBN:9788171568352,224pp. Seller Inventory # 2473160
Synopsis:
This book offers a 10-step program to attract international tourists. Initial Thoughts on International Tourism; Statistical Spotlight on International Tourism; Understanding the Step-by-Step Plan -- Step 1: Defining the Product; Step 2: Inventorying the Resources; Step 3: Analysing the Marketplace; Step 4: Arranging the International Contacts; Step 5: Organising the Effort; Step 6: Improving the Domestic Resources; Step 7: Refining the Informational Sources; Step 8: Developing the Promotional Material; Step 9: Bringing in the Professionals; Step 10: Getting into the Market; Concluding Thoughts; Index.
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Bibliographic Details
Title: Promoting International Tourism
Publisher: Atlantic
Publication Date: 1999
Binding: Hardcover
Condition: New