Promoting International Tourism. This item is unavailable.
Language: English
Published by Atlantic, 1999
- Hardcover
- New
Seller: Books in my Basket, New Delhi, IndiaBooks in my Basket
5-star seller
AbeBooks seller since September 10, 2010
Unavailable
Hardcover
Condition: New
US$ 5.81
Item description from seller
ISBN:9788171568352,224pp.
Seller Inventory # 2473160
- Title
- Promoting International Tourism
- Author
- Godfrey Harris, Kenneth M. Katz
- Publisher
- Atlantic
- Publication year
- 1999
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 8171568351
- ISBN 13
- 9788171568352
This book offers a 10-step program to attract international tourists. Initial Thoughts on International Tourism; Statistical Spotlight on International Tourism; Understanding the Step-by-Step Plan -- Step 1: Defining the Product; Step 2: Inventorying the Resources; Step 3: Analysing the Marketplace; Step 4: Arranging the International Contacts; Step 5: Organising the Effort; Step 6: Improving the Domestic Resources; Step 7: Refining the Informational Sources; Step 8: Developing the Promotional Material; Step 9: Bringing in the Professionals; Step 10: Getting into the Market; Concluding Thoughts; Index.
"Synopsis" may belong to another edition of this title.