Promoting International Tourism to the Year 2000 and Beyond

This book offers a 10-step program to attract international tourists. Initial Thoughts on International Tourism; Statistical Spotlight on International Tourism; Understanding the Step-by-Step Plan -- Step 1: Defining the Product; Step 2: Inventorying the Resources; Step 3: Analysing the Marketplace; Step 4: Arranging the International Contacts; Step 5: Organising the Effort; Step 6: Improving the Domestic Resources; Step 7: Refining the Informational Sources; Step 8: Developing the Promotional Material; Step 9: Bringing in the Professionals; Step 10: Getting into the Market; Concluding Thoughts; Index.