Promoting Your Medical Practice: Marketing Communications for Physicians

Brown, Stephen W.; Morley, Andrew P.; Bronkesh, Sheryl J.; Wood, Steven D.

ISBN 10: 0874894948 ISBN 13: 9780874894943

Published by Medical Economics Books, 1989

Language: English

Condition: Used - Good Hardcover

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About this Item

Unmarked text. Illustrated. This practice management book covers building your practice identity, personal relationships, public relations, ethical advertising, and more. Appendices include physician self-assessment, patient survey, tips for media interviews, and more. 401p. Measures 6.25x9.25 inches.

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Bibliographic Details

Title

Promoting Your Medical Practice: Marketing Communications for Physicians

Publisher

Medical Economics Books

Publication Date

1989

Language

English

ISBN 10

0874894948

ISBN 13

9780874894943

Binding

Hardcover

Condition

Good

Weight

27 ounces

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Medicine

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Synopsis

Arizona State University, Tempe. DNLM: 1. Marketing of Health services.

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