Promoting Social Change in the Arab Gulf: Two Case Studies of Communication Programmes in Kuwait and Bahrain

Al Saqer, Layla Hassan

ISBN 10: 3659868590 / ISBN 13: 9783659868597

Published by LAP LAMBERT Academic Publishing, 2016

About this Item

488 pages. 8.66x5.91x1.10 inches. In Stock.

Seller Inventory # 3659868590

Bibliographic Details

• Title: Promoting Social Change in the Arab Gulf: Two Case Studies of Communication Programmes in Kuwait and Bahrain
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2016
• Language: English
• ISBN 10: 3659868590
• ISBN 13: 9783659868597
• Binding: Paperback
• Condition: Brand New
• Weight: 0.78 kilograms

About this title

Synopsis

The book presents rich empirical analysis of the role of public communication in facilitating participation in social change and development in the Arab Gulf. It offers an historical and sociological background of public communication and media in the Arab Gulf. Moreover, it provides in-depth analysis of two empirical case studies in the Arab Gulf: a national drugs prevention programme in Kuwait, and a voluntary anti-child abuse programme in Bahrain. The unique contribution of this work is that it introduces a theoretical framework for other scholars to develop an Arabic public communication ethics theory and to build up a cultural model of the practice of public communication and public relations in the Arab Gulf. The book generates key theoretical implications that contribute to the theoretical discussion on the value and role of media, public relations, social marketing, and public communication in the Arab Gulf society at the age of globalisation

About the Author

Layla Hassan Al Saqer, Assistant Professor of Communication and Public Relations, College of Arts, Department of Mass Communication, Tourism & Arts, University of Bahrain, Kingdom of Bahrain.