Promoting an experience-oriented approach through salesroom design
Language: English
Published by Our Knowledge Publishing, 2025
- Softcover
- New

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- Title
- Promoting an experience-oriented approach through salesroom design
- Author
- Markon, Daniela-Valerie
- Publisher
- Our Knowledge Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 620925795X
- ISBN 13
- 9786209257957
The Austrian brick-and-mortar textile retail sector is under pressure from increasing market demands, such as online retail and competing companies. Companies must therefore find new strategies to remain commercially viable. One possible measure is to promote the retail experience. This paper highlights the importance of experience orientation in order to identify goals and measures that will bring about sustainable business success.
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California Books
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AbeBooks seller since October 27, 2023
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