Promotion Design That Works: Secrets for Successful Promotion Design

Cullen, Cheryl Dangel

ISBN 10: 1564967727 / ISBN 13: 9781564967725

Published by Rockport Pub, 2001

About this Item

Seller Inventory # BSM.12X7E

Bibliographic Details

• Title: Promotion Design That Works: Secrets for Successful Promotion Design
• Publisher: Rockport Pub
• Publication Date: 2001
• Language: English
• ISBN 10: 1564967727
• ISBN 13: 9781564967725
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? How do you make promotions communicate key strategic messages in the most direct and useful way possible? How do you integrate promotions for both print and digital technology? How do you create layers of information that can be accessed at different levels quickly and efficiently? Promotional Design That Works explores the new realm of "cross media," in which promotions must stand out among a glut of print, Web, broadcast, and direct mail pieces that flood our world. Using an innovative blend of practical information, compelling images, and cutting edge research, the author dissects twenty cross-media promotional designs working in several mediums (web, print, etc.) to explain both what design elements make a promotion memorable and why promotions are successful from a consumer, content and design perspective.

About the Author

Cheryl Dangel Cullen is a marketing consultant and public relations specialist. She is the author of Graphic Idea Resource: Photography and Best of Annual Report Design and writes frequently on the subject of graphic design for publications such as HOW magazine, Step-by-Step Graphics, Graphics Arts Monthly American Printer, Printing Impressions, and Package Printing & Converting.

Cullen writes from her home near Ann Arbor, Michigan, where she oversees operations for Cullen Communications, a public relations firm she founded in 1993. Cullen specializes in orchestrating public relations campaigns and advertising programs for a national client base.