Promotion and Marketing Communications

Umut Ayman

ISBN 10: 1838802274 / ISBN 13: 9781838802271

Published by Intechopen Jul 2020, 2020

About this Item

Neuware -This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.Books on Demand GmbH, Überseering 33, 22297 Hamburg 206 pp. Englisch.

Seller Inventory # 9781838802271

Bibliographic Details

• Title: Promotion and Marketing Communications
• Publisher: Intechopen Jul 2020
• Publication Date: 2020
• Language: English
• ISBN 10: 1838802274
• ISBN 13: 9781838802271
• Binding: Buch
• Condition: Neu
• Dimensions: 266W x 185H x 19D millimeters 266 millimeters width by 185 millimeters height by 19 millimeters depth
• Weight: 664 grams

About this title

Synopsis

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.