Promotional Practices and Perspectives from Emerging Markets

Sudhir Rana (u. a.)

ISBN 10: 1032325496 / ISBN 13: 9781032325491

Published by Routledge India, 2024

About this Item

Promotional Practices and Perspectives from Emerging Markets | Sudhir Rana (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge India | EAN 9781032325491 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Seller Inventory # 128870873

Bibliographic Details

• Title: Promotional Practices and Perspectives from Emerging Markets
• Publisher: Routledge India
• Publication Date: 2024
• Language: English
• ISBN 10: 1032325496
• ISBN 13: 9781032325491
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 234W x 156H x 15D millimeters 234 millimeters width by 156 millimeters height by 15 millimeters depth
• Weight: 424 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly.

This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.

About the Author

Sudhir Rana is Associate Professor in College of Healthcare Management and Economics at the Gulf Medical University, Ajman, UAE.

Avinash K Shrivastava is Assistant Professor at International Management Institute, Kolkata, West Bengal, India.

Sachin Kumar Raut is a full-time doctoral scholar in the Department of Marketing at Fortune Institute of International Business, New Delhi, India, and Cotutelle Doctoral Scholar in the Department of Business and Law at the University of Agder, Norway.