Fine unused condition, very slight softening to base spine. This book is in stock now, in our UK premises. Photos of our books are available on request (dustjacket and cover illustrations vary, and unless the image accompanying the listing is marked 'Bookseller Image', it is an Abebooks Stock Image, NOT our own). BUYERS OUTSIDE UK please also note the following: 1. shipping rates apply to packets of 750g and under, and should the packed weight of an item exceed this we reserve the right to ship via 'Economy', or request extra postage prior to fulfilling the order, or cancel 2. many countries apply import or other taxes - these are the buyers responsibility; we may ask for extra payment to cover any taxes which we have to pay 'up front' on the buyer's behalf.

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Bibliographic Details

Title: Promotional Strategy: Managing the Marketing Communications Process (The Irwin series in marketing)
Publisher: McGraw-Hill Education (ISE Editi
Publication Date: 1994
Language: English
ISBN 10: 007114174X
ISBN 13: 9780071141741
Binding: Paperback
Condition: Fine

About this title

Synopsis

The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.

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Jenhams Books
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