Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
James F. Engel; Martin R. Warshaw; Thomas C. Kinnear
ISBN 10: 0256122407 ISBN 13: 9780256122404
Published by Richard D Irwin (edition 8 Sub), 1994
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It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0256122407-11-1
Synopsis:
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
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Bibliographic Details
Title: Promotional Strategy: Managing the Marketing...
Publisher: Richard D Irwin (edition 8 Sub)
Publication Date: 1994
Binding: Hardcover
Condition: Very Good
Edition: 8 Sub.
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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00043982808
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Promotional Strategy: Managing The Marketing Communications Process
Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
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Pictorial Hard Cover. Condition: Fine. No Jacket. Reprint. 624 pages. Book appears to have hardly been read and is in Fine condition throughout. Seller Inventory # 155169
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