Prompt to Product: Designing at Speed with AI (The Designer's Edge)

The AI revolution isn’t coming for product design. It’s already here.

What took months now takes days. What took teams now takes tools. But the designers winning this moment aren’t the ones generating the fastest—they’re the ones who know what to generate, what to ship, and what to throw away.

Prompt to Product is the playbook for the new design era.

Inside, you’ll discover how to:

• Collapse the design lifecycle — move from idea to validated prototype in a fraction of the time
• Build design systems that scale at AI speed — without fragmenting your brand or breaking your UX
• Turn user feedback into your competitive edge — because when generation is cheap, judgment is everything
• Lead teams through the biggest shift in design since the smartphone — with confidence, clarity, and craft

Packed with real information and resources from the teams shipping today’s most beloved products, this is the book every designer, founder, and product leader needs on their shelf.

Design faster. Ship smarter. Build what matters.

Cher is a technology product design expert and entrepreneur who has led the design, development, and marketing of transformative products across Healthcare, Cybersecurity, Entertainment, AI, and Blockchain. Her rare mastery spans the full product spectrum — from user-centric experience design and brand strategy to product marketing and technology engineering. Driven by a passion for creating products that empower users to challenge the status quo, she brings a powerful combination of creative vision and business acumen that few can match. Having partnered with Fortune-level companies such as Sirius Radio, ASUS, ServiceNow, United Healthcare, Kaiser Permanente, HPE, The George Harrison Estate, Bon Jovi, Sony, Atari and more, to bring game-changing hardware, software, interactive media, and events to market, Cher is the architect behind products that don't just function — they lead.
Off the clock, Cher trades pixels for power chords. She hosts in the music-media world, runs the spotlight on emerging artists, and founded Angels & Music — a charity that raises hell and raises money in equal measure to put real instruments, real lessons, and real industry doors in front of kids who were born with the talent but not the résumé. The music industry has gatekeepers. Cher is the one with the bolt cutters.