Property Writes: The Essential Broker's Guide to Writing Real Estate Listings

It’s well known that many buyers and sellers active in today’s real estate market experience terms that often confuse them, or worse, alienate them. To help relieve this discomfort, Property Writes encourages the use of careful but stimulating language that serves both broker and client. This isn’t rocket science; it’s simply common sense plus sensitivity to the effects of language on sales.This reference book is an important resource designed to help real estate pros snag a prospect and do the deal. Creative language can make a property sound not just attractive but irresistible, and it may well help you get to the happiest word in all of real estate: SOLD!

Bernard Klem was a staff writer for Forbes Magazine and has written two books on wine, WineSpeak: A vinous thesaurus of (gasp!) 36,975 bizarre, erotic, funny, outrageous, poetic, silly, and ugly wine tasting descriptors. Who knew? and How to Talk About Wine in Ten Minutes at a Time. He currently lives in southwestern Connecticut.