Property Writes : The Essential Broker's Guide to Writing Real Estate Listings

Klem, Bernard

ISBN 10: 1935879324 / ISBN 13: 9781935879329

Published by Wine Appreciation Guild, 2018

About this Item

Unread book in perfect condition.

Seller Inventory # 28858248

Bibliographic Details

• Title: Property Writes : The Essential Broker's Guide to Writing Real Estate Listings
• Publisher: Wine Appreciation Guild
• Publication Date: 2018
• Language: English
• ISBN 10: 1935879324
• ISBN 13: 9781935879329
• Binding: Soft cover
• Condition: As New

About this title

Synopsis

It’s well known that many buyers and sellers active in today’s real estate market experience terms that often confuse them, or worse, alienate them. To help relieve this discomfort, Property Writes encourages the use of careful but stimulating language that serves both broker and client. This isn’t rocket science; it’s simply common sense plus sensitivity to the effects of language on sales.This reference book is an important resource designed to help real estate pros snag a prospect and do the deal. Creative language can make a property sound not just attractive but irresistible, and it may well help you get to the happiest word in all of real estate: SOLD!

About the Author

Bernard Klem was a staff writer for Forbes Magazine and has written two books on wine, WineSpeak: A vinous thesaurus of (gasp!) 36,975 bizarre, erotic, funny, outrageous, poetic, silly, and ugly wine tasting descriptors. Who knew? and How to Talk About Wine in Ten Minutes at a Time. He currently lives in southwestern Connecticut.