Protecting a Doctor's Digital Brand: A Guide to Managing a Physician's Online Reputation

A Doctor's online presence is a determining factor for potential patients when evaluating the selection of their physician. A 2014 survey found that 42 percent of all patients used online reviews when researching physicians. The Pew Research Center found that 72 percent of Internet users went online to research health information. The evolution of online consumerism and technology will continue to evolve and become the norm for the selection and hiring of any physician. A physician's online reputation is as important as their credentials when being evaluated online. In Protecting a Doctor's Digital Brand we offer the reasons why physician's must take their online reputation seriously. The book provides the tools and the knowledge needed for a physician to manage their reputation themselves. It also offers suggestions for what to ask reputation consultants if a physician is considering hiring someone to manage their online reputation.