Protection of Trade Secrets (Paperback)

Brian T. Yeh

ISBN 10: 1508640572 / ISBN 13: 9781508640578

Published by Createspace Independent Publishing Platform, 2015

About this Item

Paperback. A trade secret is confidential, commercially valuable information that provides a company with a competitive advantage, such as customer lists, methods of production, marketing strategies, pricing information, and chemical formulae. (Well-known examples of trade secrets include the formula for Coca-Cola, the recipe for Kentucky Fried Chicken, and the algorithm used by Google's search engine.) To succeed in the global marketplace, U.S. firms depend upon their trade secrets, which increasingly are becoming their most valuable intangible assets. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781508640578

Bibliographic Details

• Title: Protection of Trade Secrets (Paperback)
• Publisher: Createspace Independent Publishing Platform
• Publication Date: 2015
• Language: English
• ISBN 10: 1508640572
• ISBN 13: 9781508640578
• Binding: Paperback
• Condition: new

About this title

Synopsis

A trade secret is confidential, commercially valuable information that provides a company with a competitive advantage, such as customer lists, methods of production, marketing strategies, pricing information, and chemical formulae. (Well-known examples of trade secrets include the formula for Coca-Cola, the recipe for Kentucky Fried Chicken, and the algorithm used by Google’s search engine.) To succeed in the global marketplace, U.S. firms depend upon their trade secrets, which increasingly are becoming their most valuable intangible assets.