Prototyping: A Practitioner's Guide

Todd Zaki Warfel

ISBN 10: 1933820217 / ISBN 13: 9781933820217

Published by Rosenfeld Media, 2009

About this Item

195 pages. 9.00x6.00x0.50 inches. In Stock. Seller Inventory # x-1933820217

Bibliographic Details

Title: Prototyping: A Practitioner's Guide

Publisher: Rosenfeld Media

Publication Date: 2009

Binding: Paperback

Condition: Brand New

About this title

Synopsis:

Prototyping is a great way to communicate the intent of a design both clearly and effectively. Prototypes help you to flesh out design ideas, test assumptions, and gather real-time feedback from users. With this book, Todd Zaki Warfel shows how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team.

About the Author:

Todd Zaki Warfel is a founding partner at Messagefirst, where he focuses on design-research for consumer and b2b products. A recognized leader in the design-research and usability fields, Todd speaks regularly at universities and industry conferences and contributes to industry publications. With over 16 years of industry experience, degrees in English, Creative Writing, and Cognitive Psychology, and a background in Product Design, Todd has been fortunate enough to create over 15 industry first products. Todd is a storyteller by nature and is rarely short on details. He is an active member in a number of industry communities and organizations, including the Information Architecture Institute, IxDA, and UPA. He has done work with a variety of clients including: Albertsons, AT&T Wireless, Bankrate, Bank of America, Comcast, Cornell University, Dell, IntraLinks, Palm, Sallie Mae, Splenda, SBC, SUNY, and Tufts University.