Proven Strategies in Competitive Intelligence: Lessons from the Trenches

John E. Prescott; Stephen H. Miller; The Society Of Competitive Intelligence Professionals

ISBN 10: 0471401781 / ISBN 13: 9780471401780

Published by Wiley, 2001

About this Item

Seller Inventory # I-9780471401780

Bibliographic Details

• Title: Proven Strategies in Competitive Intelligence: Lessons from the Trenches
• Publisher: Wiley
• Publication Date: 2001
• Language: English
• ISBN 10: 0471401781
• ISBN 13: 9780471401780
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Tested-in-the-trenches competitive intelligence techniques used at today's top companies

This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

• The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
• Numerous case studies vividly illustrating cutting-edge CI techniques in action

About the Authors

JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center.
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org

JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center.
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org