Provocative Graphics: The Power of the Unexpected in Graphic Design

Laurel Harper

ISBN 10: 1564967255 / ISBN 13: 9781564967251

Published by Rockport Pub, 2001

About this Item

: Sumérgete en el mundo del diseño gráfico audaz e innovador con 'Provocative Graphics'. Este libro explora cómo los diseñadores desafían las normas y conectan con el público a través de imágenes impactantes y conceptos sorprendentes. Descubre campañas publicitarias y programas de identidad que rompen esquemas, analizando los elementos técnicos y conceptuales que provocan la reacción del espectador. Una obra esencial para aquellos que buscan inspiración y nuevas perspectivas en el diseño gráfico. EAN: 9781564967251 Tipo: Libros Categoría: Arte y Cultura Título: Provocative Graphics: The Power of the Unexpected in Graphic Design Autor: Laurel Harper Editorial: ROCKPORT Idioma: en Páginas: 192 Formato: tapa dura.

Seller Inventory # Happ-2024-10-02-fd508393

Bibliographic Details

• Title: Provocative Graphics: The Power of the Unexpected in Graphic Design
• Publisher: Rockport Pub
• Publication Date: 2001
• Language: English
• ISBN 10: 1564967255
• ISBN 13: 9781564967251
• Binding: Hardcover
• Condition: Como nuevo

About this title

Synopsis

Provocative Graphics is a unique swipe file book focused on sexy, bold, daring, innovative, playful, quirky, and thought provoking design work that pushes the boundaries of what is acceptable, taking the viewer places they do not expect to go. Famous examples of provocative graphics are Bennetton s controversial identity campaigns and Calvin Klein s head-turning clothing advertisements. Consumer s are bombarded with an overwhelming amount of choices, as a result designer s resort to the shock factor or an in your face style. Provocative graphics turn heads. The author discusses how the design firms and their clients conceived and developed these projects and focuses on why these designs work and what elements in them (both conceptual and technical) make the consumer respond.

About the Author

Laurel Harper is a writer and author specializing in design topics. A former editor of HOW magazine, she now contributes regularly to IdN and Fliq magazines, published in Asia, as well as Step-by-Step Graphics, Communication Arts, Graphis and HOW. Her last book was Radical Graphics/Graphic Radicals (Chronicle Books). She lives in Bedford, Kentucky.