Psychological Influence. Volume 2: in Two Volumes

This book describes the most important results of research by Russian and other scientists into various kinds of psychological influence. These include: persuasion, request, infusion, contagion, motivation to imitate, gossip, favour formation, self-promotion, constraint, attack, neglect, hidden management, manipulation, and neuro-linguistic programming. It is shown that each of these apparently different types of influence is a realisation of a single model of psychological influence proposed by the author in this book. The book is addressed to psychologists as well as to all those who need to have a command of psychological influence methods, such as managers, doctors, lawyers, teachers and lecturers, as well as those involved in trade, advertising and PR.

Professor, Doctor of Sociology, Professor of the Department of Psychology and Teaching Excellence (the Belarusian State University). The author of 400 research works and regularly published books “Hidden Management of a Person”, “Psychology of Manipulation”, “Psychological Influence”, etc. over 800 thousand copies are sold.