Psychological Processes and Advertising Effects Theory Research and Applications.

Alwitt, Linda F. and Andrew A. Mitchell:

ISBN 10: 0805811877 / ISBN 13: 9780805811872

Published by Lawrence Erlbaum Associates Inc, 1985

About this Item

305 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 450.

Seller Inventory # 2305235

Bibliographic Details

• Title: Psychological Processes and Advertising Effects Theory Research and Applications.
• Publisher: Lawrence Erlbaum Associates Inc
• Publication Date: 1985
• Language: English
• ISBN 10: 0805811877
• ISBN 13: 9780805811872
• Binding: Broschiert
• Condition: Gut
• Weight: 450 grams
• Seller catalogs:
  • 503 Psychologie

About this title

Synopsis

There has been a dramatic transformation in our understanding of how advertising affects consumer behavior. Theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence have provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, memory, the processing of visual information, and affect have been incorporated into our models of advertising effects. Because of this, richer models of advertising affects that include these psychological processes have been developed. The chapters in this volume focus on the psychological processes which contribute to our understanding of how advertising works.