The Psychology of Influence

Joop Pligt

ISBN 10: 1138655392 / ISBN 13: 9781138655393

Published by Routledge, 2016

About this Item

Ancien livre de bibliothèque avec équipements. Edition 2016. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2016. Ammareal gives back up to 15% of this item's net price to charity organizations.

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Bibliographic Details

• Title: The Psychology of Influence
• Publisher: Routledge
• Publication Date: 2016
• Language: English
• ISBN 10: 1138655392
• ISBN 13: 9781138655393
• Binding: Softcover
• Condition: Très bon

About this title

Synopsis

Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:

• When do arguments become persuasive?
• What influence do role models have?
• What role do simple rules of thumb, social norms or emotions play?
• Which behaviours are difficult to influence, and why?

Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

About the Author

Joop van der Pligt was a Professor in Social Psychology at the University of Amsterdam. His research interests pertained to attitudes, perceived risk and affect in relation to decision making. He died in 2015, when this book was almost complete.

Michael Vliek is Assistant Professor of Psychology at the University of Amsterdam. His current research interests lie on the intersection of group behaviour and emotions.