The Psychology of Investing: CourseSmart eTextbook. This item is unavailable.The Psychology of Investing: CourseSmart eTextbook

<b>    <p>For undergraduate and graduate Investments courses.  </p> </b> <p>    <i>The Psychology of Investing</i> is the first text of its kind to delve into the fascinating subject of psychology affects investing. Its unique coverage describes how investors actually behave, the reasons and causes of that behavior, why the behavior hurts their wealth, and what they can do about it. Traditional finance has focused on developing the tools which investors can use to optimize expected return and risk&mdash;understanding the psychology of investing will complement the material covered in traditional investments text.  </p>

Traditional finance has focused on developing the tools that investors use to optimize expected return and risk. Understanding the motivations behind this behavior is extremely important when applying these financial tools.

This is the only textbook that describes (1) how investors actually behave, (2) the reasons and causes of that behavior, (3) why the behavior hurts their wealth, and (4) what they can do about it. New coverage includes:

• Behavioral finance is a rapidly expanding field. As such, new evidence of investor behavior has been added to every chapter.
• A new chapter describes how mood and feelings influence investor decisions.
• End-of-chapter questions are now included. These questions focus on the core concepts of each chapter.