The Psychology of Sports Fans explains the intricate psychological foundations of sports fandom, exploring why sports hold such emotional power across cultures and demographics. This book uncovers how sports provide meaning, identity, and community, making them an essential part of human life. The book examines the psychological mechanisms behind sports fandom, including the formation of beliefs, emotional connections, and the role of rituals. It explores how sports fandom satisfies core psychological, social, and cultural needs, drawing parallels between sports and religious devotion. Through detailed analysis, the book reveals how sports beliefs align with the brain's inherent patterns, enhancing fans' sense of satisfaction, comfort, and belonging. It also discusses the impact of cognitive biases, emotional resilience, and the communal aspects of sports, providing a comprehensive understanding of why sports are so captivating and meaningful. This book is different to most commentaries on sport fans, which focus on what fans do rather than why they do it. Presenting examples from Europe and North America, alongside those from developing sports markets such as Australia and Asia, the book explores similarities as well as diversity in fandom, while also considering the impact of newer digital developments in sport.

This book brings diverse explanations and cases together to reveal the psychology of sports fans, explaining how sport becomes embedded in the mind while delivering immense meaning and pro-social returns, despite the high investment costs. It will appeal to sports enthusiasts and anyone interested in sports fandom, sport psychology, sport sociology, and sport management.

About the Author

Aaron C. T. Smith is Professor of Management at Newcastle Business School, University of Newcastle, and Professorial Fellow of Sport Business and Innovation in the Institute for Sport Business at Loughborough University London, UK. He is also the founder of Sporting Cognition Ltd., a company specialising in athlete and fan cognitive performance.

"About this title" may belong to another edition of this title.

Store Description

SuperBookDeals.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at SuperBookDeals. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.

Visit Seller's Storefront

Seller's business information

Expert Trading Limited
9220 Rumsey Road, Suite 101, Columbia, MD, 21045, U.S.A.

Sale & Shipping Terms

Terms of Sale

Company Name: GreatBookPrices
Legal Entity: Expert Trading, LLC
Address: 9220 Rumsey Road, Ste 101, Columbia MD 21046
Email address: CustomerService@SuperBookDeals.com
Phone number: 410-964-0026
consumer complaints can be addressed to address above
Registration #: 52-1713923
Authorized representative: Danielle Hainsey

Shipping Terms

Internal processing of your order will take about 1-2 business days. Please allow an additional 4-14 business days for Media Mail delivery. We have multiple ship-from locations - MD,IL,NJ,UK,IN,NV,TN & GA

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	8 to 14 business days	5 to 14 business days
First item	US$ 2.64	US$ 2.64

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.