Series: Routledge Communication Series. Num Pages: 340 pages, illustrations. BIC Classification: APT; JM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152. Weight in Grams: 544. . 1989. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: The Psychology of Television
Publisher: Routledge
Publication Date: 1989
Language: English
ISBN 10: 0805806210
ISBN 13: 9780805806212
Binding: Soft cover
Condition: New

About this title

Synopsis

This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.

About the Author

John Condry

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