Public Affairs in Practice: A Practical Guide to Lobbying
Language: English
Published by Kogan Page, 2006
Series: Book 5 of 18 - PR In Practice
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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In English.
Seller Inventory # ria9780749444723_new
- Title
- Public Affairs in Practice: A Practical Guide to Lobbying
- Author
- Thomson, Stuart; John, Steve
- Publisher
- Kogan Page
- Publication year
- 2006
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 074944472X
- ISBN 13
- 9780749444723
- Item weight
- 432 grams
- Series
- Book 5 of 18: PR In Practice
Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.
This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.
Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.
Finally, there is a discussion of future trends and developments in PA.
"Synopsis" may belong to another edition of this title.
About the Author
Dr Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He has also worked as a journalist and as a political consultant for a number of government relations firms.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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