Public Communication Campaigns

Ronald E. Rice William J. Paisley

ISBN 10: 0803919239 / ISBN 13: 9780803919235

Published by SAGE Publications, Inc, 1982

About this Item

Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA82908039192393

Bibliographic Details

• Title: Public Communication Campaigns
• Publisher: SAGE Publications, Inc
• Publication Date: 1982
• Language: English
• ISBN 10: 0803919239
• ISBN 13: 9780803919235
• Binding: paperback
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included
• Book Type: book

About this title

Synopsis

Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess needs and goals, plan a campaign, evaluate its success, and select appropriate media.

′The relevance of this book for the audience of this journal is beyond doubt. Almost everyday we see posters, magazine articles, tv advertisements or announcements on how to plan our families, to conserve our energy, to reduce environmental pollution, to save our forests, etc...Now the time is ripe to make a state-of-the-art assessment of the field and to inform policy makers what is possible with mass communication campaigns and what is not possible.′ -- Population Research & Policy Review, 1982

`The chapters summarize existing knowledge about the communication process and offer some important suggestions.′ -- Bout de Papier, Autumn, 1986.@Q