Public Health Business Planning: a Practical Guide

In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies

Stephen Orton is Deputy Director of the Office of Executive Education at the North Carolina Institute for Public Health, the service and outreach arm of the School of Public Health. Dr. Orton also holds an Adjunct Assistant Professor appointment in the Health Policy and Administration Department. He has worked in public health executive education since 1994; he was the first program manager for the Management Academy for Public Health, in 1999. He earned his PhD in English from UNC-Chapel Hill in 1998.

Anne Menkens is a Program Director at the North Carolina Institute for Public Health Office of Executive Education. She has worked in public health education and research communications since 1997 and is responsible for the planning and implementation of Executive Education Alumni programs as well as writing and editing projects for the Institute. She is author, with Stephen Orton and Pamela Santos, of Public Health Business Planning: A Practical Guide. She holds a PhD from the University of North Carolina at Chapel Hill Department of English.

Pamela Santos is a Business Plan Advisor for the Management Academy for Public Health. She is also Senior Management Consultant with the Urban Investment Strategies Center in the Kenan Institute of Private Enterprise at the University of North Carolina at Chapel Hill. In this role, she works with non-profit organizations and communities to develop income-generating strategies to become more sustainable and competitive in today's knowledge-based economy. Ms. Santos has an MBA from the University of North Carolina-Chapel Hill. She earned a bachelor's degree in Management and Marketing from the University of North Carolina-Greensboro.