Public Health Communication Interventions
Language: English
Published by Sage Publications, 2000
- Softcover
- New

Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
US$ 215.74
Quantity: 4 available
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Print on Demand pp. 308 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam.
Seller Inventory # 8338413
- Title
- Public Health Communication Interventions
- Author
- Guttman Nurit
- Publisher
- Sage Publications
- Publication year
- 2000
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761902600
- ISBN 13
- 9780761902607
The ethical dimensions of health communicators′ interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people′s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.
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Majestic Books
Hounslow, United Kingdom
AbeBooks seller since January 19, 2007
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