Public Health Communication Interventions: Values and Ethical Dilemmas
Language: English
Published by SAGE Publications, Inc, 2000
- Softcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 82.06
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Seller Inventory # Q-0761902600
- Title
- Public Health Communication Interventions: Values and Ethical Dilemmas
- Author
- Guttman, Nurit
- Publisher
- SAGE Publications, Inc
- Publication year
- 2000
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 0761902600
- ISBN 13
- 9780761902607
- Item weight
- 14 ounces
- Dimensions
- 6x0x9
The ethical dimensions of health communicators′ interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people′s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
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