Public Health Communication Works Well When You Plan: Health Communication Strategies

Ayaaba, Esther, Ni, Chunhui

ISBN 10: 3659904775 / ISBN 13: 9783659904776

Published by LAP LAMBERT Academic Publishing, 2016

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Bibliographic Details

• Title: Public Health Communication Works Well When You Plan: Health Communication Strategies
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2016
• Language: English
• ISBN 10: 3659904775
• ISBN 13: 9783659904776
• Binding: paperback
• Condition: New
• Book Type: book

About this title

Synopsis

Health communication campaigns apply integrated strategies to deliver messages designed, directly or indirectly, to influence health behaviors of target audiences. Messages are communicated through various channels that can be categorized as: Mass media (e.g., television, radio, billboards) Small media (e.g., brochures, posters) Social media (e.g., Facebook©, Twitter©, web logs) Interpersonal communication (e.g., one-on-one or group education) Drawing on concepts from social marketing, a health communication campaign can be combined with other activities such as distribution of products to further influence health behaviors.

About the Author

Esther Ayaaba and Ni ChunhuiDepartment of Occupational Medicine and Environmental Health Nanjing Medical University, School of Public HealthCollege Of International Education818 Tianyuan Roard , Nanjing Jiangsu P. R. China, 211166