Public Health and Health Promotion: Developing Practice

Jennie Naidoo BSc MSc PGDip PGCE, Jane Wills BA MA MSc PGCE Professor

ISBN 10: 0702026611 / ISBN 13: 9780702026614

Published by Bailliere Tindall, 2004

About this Item

Public Health and Health Promotion: Developing Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9780702026614

Bibliographic Details

• Title: Public Health and Health Promotion: Developing Practice
• Publisher: Bailliere Tindall
• Publication Date: 2004
• Language: English
• ISBN 10: 0702026611
• ISBN 13: 9780702026614
• Binding: Paperback
• Edition: 2nd Edition
• Condition: Very Good

About this title

Synopsis

The aim of this book is to identify the difficulties of working for health - a challenge which health service providers in the UK and elsewhere have to face and expect health care professionals to address. Professionals in this area are increasingly having to shift their attention from health promotion to the broader public health arena. To do this poses specific problems - linking theory and practice, identifying and evidence base and establishing guiding principles and values on which practice should be based.Since the publication of the first edition there has been a significant policy shift within the UK which makes this book even more important for an increasing number of health care professionals. In addition the rise of evidence-based health care makes this book's focus on the dilemmas and challenges which underpin health promotion - i.e. where is the evidence and how is health promotion practice informed by it - even more timely.The new edition will continue the emphasis on examples from practitioners work which was popular in the first edition but will enhance this aspect by including a much wider range of case study material reflecting the diversity of health promotion practice. All the case studies will be accompanied by commentaries from the authors allowing the reader to see the relevance to their own practice.

Written by two leading authors - high profile

Explores the shift from health promotion roles to public health responsibilties

Only book which explores the key debates of health promotion practice rather than exploring only theory

Evidence-based

Reflects the diversity of roles and settings in which health promotion practice takes place

Text is well designed and format has proved to be a market leader.

New focus on the key issues for practice i.e. what drives practice - evidence, values or theory?

New vastly expanded range of examples from practice, each with commentary to put them into context.

Three New chapters on Strategic issues: Behaviour Change; Community; Public Health

Evidence-base fully updated with recent research

New chapters in Section 3 on key challenges for practice: Environmental Issues; Substance Misuse

About the Authors

Dr Jennie Naidoo BSc, MSc, PGDip, PGCE is Principal Lecturer, Health Promotion and Public Health, University of the West of England, Bristol, UK

Jane Wills is Professor of Health Promotion in the School of Health and Social Care at South Bank University and is also Director of the Centre for Applied Research in Improvement and Innovation (CApRII).
She has over 25 years of experience of teaching public health and health promotion. Her research focuses on health education and health literacy and behavioural interventions particularly in relation to obesity. She is a trained counsellor and also teaches motivational interviewing and counselling skills to health care professionals. She has also held numerous external examiner and independent assessor posts, maintaining the discipline of health promotion.
Initially qualifying as a teacher, she has a strong interest in pedagogy and student development, regularly publishing with students.