Title: Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Routledge Research in Cultural and Media Studies)
Publisher: Routledge
Publication Date: 2013
Language: English
ISBN 10: 0415843251
ISBN 13: 9780415843256
Binding: Hardcover
Condition: New

About this title

Synopsis

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

About the Author

Michał Głowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland.

Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK

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