Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction
Glowacki, Michal
ISBN 10: 0415843251 ISBN 13: 9780415843256
Published by Routledge, 2013
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Hardcover
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About this Item
Description:
This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415843256. Seller Inventory # 9544057
Synopsis:
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
About the Author:
Michał Głowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland.
Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK
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Bibliographic Details
Title: Public Media Management for the Twenty-First...
Publisher: Routledge
Publication Date: 2013
Binding: Hardcover
Condition: Fair