Public Relations Campaign Strategies: Planning for Implementation
Language: English
Published by Harpercollins College Div, 1991
- Hardcover
- Used
Hardcover
Condition: Used - Good
US$ 24.50
US$ 3.75 shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Seller Inventory # S_447000490
- Title
- Public Relations Campaign Strategies: Planning for Implementation
- Author
- Kendall, Robert Leon
- Publisher
- Harpercollins College Div
- Publication year
- 1991
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 006043645X
- ISBN 13
- 9780060436452
From the Back Cover
Offering a 'how-to' approach to planning the public relations campaign, Public Relations Campaign Strategies emphasizes building socially responsible relationships, rather than the 'communications campaigns' emphasized by most other text. Based on a fundamental problem-solving model, the text includes the latest research on the 'Scientific Method' and a broadened treatment of strategy planning, including a checklist of terminology developed by the Public Relations Society of America (PRSA) Accreditation Board.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 3.75 | US$ 6.99 |
Payment methods
Store description
Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.
Specialty
AllSeller's business information
Half Price Books, Records, Magazines, Inc.
5803 E. Northwest Hwy.
Dallas, TX U.S.A. 75231