Public Relations Campaign Strategies: Planning for Implementation

Kendall, Robert Leon

ISBN 10: 006043645X / ISBN 13: 9780060436452

Published by Harpercollins College Div, 1991

About this Item

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Bibliographic Details

• Title: Public Relations Campaign Strategies: Planning for Implementation
• Publisher: Harpercollins College Div
• Publication Date: 1991
• Language: English
• ISBN 10: 006043645X
• ISBN 13: 9780060436452
• Binding: hardcover
• Condition: Good

About this title

From the Back Cover

Offering a 'how-to' approach to planning the public relations campaign, Public Relations Campaign Strategies emphasizes building socially responsible relationships, rather than the 'communications campaigns' emphasized by most other text. Based on a fundamental problem-solving model, the text includes the latest research on the 'Scientific Method' and a broadened treatment of strategy planning, including a checklist of terminology developed by the Public Relations Society of America (PRSA) Accreditation Board.